Court Tactics × ApolloThe package
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Package ready · Adam Friel · Court Tactics

Every asset for Adam,
in one place.

A complete Apollo build package for Adam Friel's tactical tennis game — the proposal, the landing page, the dual-pitch deck, the design system, and the lead summary. Built in 48 hours. Shaped to recover a deal that died on price.

5
Deliverables
2 days
Build window
10+ screens
Design system
Logiclag-grade
Quality bar
1The deliverables

Five assets. One coherent product.

Every piece is shaped around the same outcome — getting Adam from "Replit prototype" to "in front of buyers and investors" on a short timeline. Click any card to open the full deliverable in a new tab.

SEND FIRST
APOLLO•24-hour MVPs. Built to ship.
Build Proposal
May 26, 2026

Court Tactics · Market-Ready Bundle

Everything ready in 48 hours. Aimed at your 50K-follower audience and academy network.

ForAdam
ByApollo
ProjectCourt Tactics
StatusReady
RECOMMENDED
Polish · Position · Pitch
Single bundle, end-to-end, 48-hour delivery.
UI/UX polish
Brand kit
Landing page
Pitch deck
Portable code
Revision round
01 · Proposal

The $5K / 2-day Market-Ready Bundle

Addresses every objection from the failed call. Fixed price, fixed scope, Replit codebase stays portable. Includes a $20K budget table showing Adam keeps $7K of his cash for marketing.

Recovery offer Letter portrait · 1 page

Play the point
before you play it.

Tactical tennis · the chess-style trainer for the way the game is really played.

Join early access →
02 · Landing page

Public site tuned to his 50K audience

Hero, "how it works," dual-audience sections (players + academies), pricing, and a waitlist Adam can post the day Apollo hands over. Ready to deploy on his domain.

Hosted site Player + academy split Waitlist capture
02
Problem
87M players,
0 tactics apps.
03
Solution
Court
Tactics.
04
Market
$182M
+ growing.
05
Model
B2C + B2B
06
Traction
50K
followers
09
Founder
Adam
Friel.
03 · Pitch deck

Dual-purpose · angels + B2B academies

10 slides built to work for both audiences without two different stories. $150K friends & angels round at $1.2M cap, with 50K-follower distribution as a moat slide.

10 slides · 16:9 Angels & B2B
SHOCK
04 · Design system

From Replit prototype to Logiclag-grade.

The piece that does the heaviest selling. 10+ polished screens showing the complete visual leap: before/after, brand identity, onboarding, the full match loop, Coach Sam, progression, and the academy coach dashboard for the B2B side. Open this first when previewing the package.

Open this first 10+ screens Brand kit included Academy dashboard
FOR ADAM
APOLLO •
Package Summary
2026-05-26

A package built around one outcome.

Getting you from prototype to something you can put in front of investors and academies.

Hi Adam,
05 · Lead summary

The one-pager to send Adam — warm, confident, no price.

A clean Apollo-branded letter the sales manager can attach or paste. Reviews the package highlights, ends with a friendly 20-minute call CTA. Designed to recover the conversation without re-litigating the pricing.

Send to lead No pricing Letter portrait · 1 page
2Downloads

Send-ready PDFs.
And the bundle zip.

Every deliverable rendered to a polished PDF. Attach them to email, drop them in Drive, paste them in DMs — they look the same everywhere.

Download the full bundle as a single zip (1 MB · 4 PDFs + README)
3What to send Adam first

One link recovers the deal.
Then the rest follows.

The call died on price. The fix is not to argue price — it's to change what the conversation is about. The lead summary does that without re-litigating a dollar figure, and the design system makes the visual leap impossible to ignore.

Step 1 — send the lead summary.

The one-pager. Warm, confident, no price, ends with "20 minutes this week." It opens the door without forcing Adam to re-commit to anything financial. That single PDF is the recovery move.

If Adam responds with interest, send the design system next — it shows the visual leap from Replit MVP to Logiclag-grade in 60 seconds of scrolling. Then the deck, then the proposal once the call is booked.

4Why this package exists

The call died.
The recovery doesn't.

2026-05-22 intro call with Adam Friel ended on "too many miscommunications" after $30–50K enterprise pricing was floated against a $20K total budget. This package is the recovery — same engine that won Logiclag, repackaged at a price Adam can say yes to and a scope he can use today.

Built around Adam's real context

$20K total to invest. 50K-follower tennis audience already owned. 150–200 academies in B2B network. Existing Replit MVP works but looks like an 80s video game. He wants market-ready, not enterprise-rebuild.

Answers every objection from the call

Fixed price. Fixed scope. Replit code stays portable — no vendor lock. $15K of his budget stays in his pocket for ads and academy outreach. Logiclag-grade design quality referenced explicitly.

Dual-purpose at every layer

Same engine works for the B2C tennis-player audience and the B2B academy buyers. One landing page, one pitch deck, one design system — sized for both conversations without rewriting either.

Designed to compound after Phase 1

Every asset transfers cleanly into the enterprise rebuild track ($25K+ Phase 2) when Adam's ready. Nothing in this bundle gets thrown away in the next phase.