This document is the full visual direction for Court Tactics — the brand, the gameplay screens, the coaching layer, and the academy dashboard. Every screen below is built to one standard: your 4.0 club player would download it, your tour coach would license it, and your 200-academy network would put it on every iPad in their facility.
Your Replit MVP proved the game works — the tactical loop, the probability engine, the recovery decision. None of that changes. What changes is the part a 4.5 player feels in the first three seconds: clarity, hierarchy, restraint. The "80s video game" look becomes a tool serious players actually trust.
Inconsistent typography, mismatched colors, no visual hierarchy, no breathing room. The logic works — the surface doesn't sell it.
Real court geometry. One singular accent color. Tactical info surfaced at every layer — without ever crowding the screen.
Court Tactics needs to read as a tournament-grade tool — closer to a Bloomberg terminal than a kids' app. Lime against ink. Tight type. A logo that lives equally on the App Store icon, an academy whiteboard, and a tournament jacket.
A player downloads the app at 9:14 PM. By 9:15 PM, they've picked a playing style and a skill tier. By 9:16 PM, they're inside their first match. Every onboarding answer feeds the matchmaking + Coach Sam personalization underneath.
Tactical tennis · play the point before you play the point
First touchpoint. One mark. One promise. No carousel of features — the product earns those.
Coach Sam tunes every match around this. Change it anytime in your profile.
Four real archetypes anchored to real pro names — players recognize themselves instantly.
Six tactical tiers. Start where you really play — climb after.
The full skill ladder. Locked tiers unlock by tactical IQ — clear ladder, clear payoff.
Pick the zone. Pick the shot. Commit to a recovery. Watch the AI think back. Every turn is one of those four states — and every turn surfaces exactly the right information without overwhelming the player.
Real ATP-style stat sheet before every match. You read your opponent the way pros read a draw.
Court reads like a chess board. One tap, one zone, one shot type.
D&D-style math surfaced cleanly. The trade-off is the game.
Watch the AI weigh its options out loud — turns every AI turn into a coaching moment.
Coach Sam is the monetization. He's also the differentiator. After every point — won or lost — Sam explains what worked, why it worked, and which drill closes the gap. The free tier shows the result. The $4/mo Pro tier unlocks the lesson.
Opened the court by 3.8m. Counter-puncher couldn't recover before your second strike.
Your wide serve to deuce dragged The Wall 4.2m off center. Your follow-up cross-court drive hit a 71% open court — the highest-probability shot at that moment.
This is the serve+1 pattern Federer used against Murray, Djokovic against Medvedev. It's the most reliable winning shape in tennis at your level.
The paywall is the lesson itself — never blocking play, always offering deeper understanding. Adam's monetization, perfectly placed.
+14 IQ · You leveled up your serve+1 dominance. Your weakness: net transition — drill pack recommended.
Every match ends with a pattern report card — the single most shareable artifact for academy coaches.
Tactical IQ score. Style-specific radar. Achievements. Drill library tuned to your weakest pattern. Every loop reinforces the next session — the way Strava reinforces the next run.
The radar chart shows your real tactical fingerprint — and exactly where to grow next.
Every drill is auto-prioritized by Coach Sam against your radar weaknesses.
Same engine, different surface. The academy dashboard is what one of Adam's 200 academies sees on the iPad mounted to their pro shop wall. Squads grouped, drills assigned, weaknesses flagged across 40+ players at once. This is the $99–$499/mo line that compounds.
Coaches see exactly the same probability model players do — but aggregated across the squad. Every player's weakness becomes a curriculum data-point.